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Establishes a complementary tie-up between two best-in-class multi award-winning messaging companies to broaden and grow relationships with operators through enhanced product and service offerings.

VODJAN, CROATIA & DUBLIN, IRELAND - Infobip鈥疓roup,鈥痑 global cloud communications platform company for businesses,鈥痑nd leader in telecom solutions鈥痶oday announces it has acquired the number鈥痮ne鈥疭MS firewall service provider鈥疉nam that offers solutions to more than 80 MNOS with more than 606 million customers across the world. The purchase price remains undisclosed and consists of a combination of cash and Infobip鈥痵hares.鈥�

This strategic鈥痑cquisition鈥痵trengthens鈥疘nfobip鈥檚鈥痯osition as the first choice for mobile network operators鈥痶hrough enhanced product and service offerings.鈥疶heir combined product鈥痯ortfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and includes best in class SMS Firewall, SMS Hubs, SMSC,鈥疌PaaS, RCS鈥痑nd Authentication & Verification.鈥�

With Anam鈥痡oining Infobip鈥檚 Strategic Operator Partnerships division, customers of both companies will benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched鈥痑nalytics,鈥痑nd reporting.鈥� Additionally, it offers鈥痝reater scale through Infobip鈥檚 truly global presence and direct relationship with over 650 carriers across the world.鈥疶ogether Anam鈥痑nd Infobip鈥檚 combined assets secure the best supply chain available today for A2P SMS globally.鈥�

The companies will now鈥痓e able to鈥痯rovide technical solutions to a combined 700+ MNOS globally with 64%鈥痝lobal鈥痬obiles reached.鈥疘nfobip processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.鈥�

Both companies are active GSMA associate members and have consistently ranked Tier 1 in ROCCO鈥檚 A2P SMS Firewall vendor benchmarking reports. Both are also recipients of Juniper Future Digital Awards in their respective fields鈥痬aking this a鈥痟ighly complementary union.鈥�

Anam鈥痠s also one of the few companies that hold鈥痗ertification of鈥痓oth ISO 27001鈥痑nd ISO 20000 鈥� best practice standards for information security and IT service management 鈥� that guarantee premium levels of Quality of Service to operators.鈥�鈥�

Culturally,鈥痓oth businesses have closely matched company values and beliefs鈥�鈥撯�痑biding鈥痓y鈥痑鈥痶eam-based ethos which emphasizes employee participation at all levels鈥痗entering鈥痮n鈥痗ustomer experience and innovation.鈥�鈥�

Darragh Kelly,鈥疉nam CEO:鈥�鈥淭his announcement is very exciting,鈥痑nd a validation of how important mobile messaging has become in today鈥檚 ever growing digital environment.鈥� A key part of the messaging ecosystem is the security and integrity of the Mobile Networks. For the industry to continue growing, the messaging channel need to be free from鈥痵pam and鈥痜raud and the mobile鈥痮perators,鈥痚nterprises and鈥痵ubscribers position protected.鈥� This acquisition brings two鈥痓est鈥痠n class messaging companies together to deliver this. When both companies鈥� products are combined it makes the joint offering鈥痑 rare and exceptional鈥疢obile Operator proposition. We are delighted to join Infobip, continue our growth story and bring even more value to our customers.鈥濃��

Silvio Kuti膰, Founder and CEO of Infobip Group said: 鈥淚 am very pleased that Anam鈥痟as decided to join Infobip in this important phase for鈥疉2P messaging.鈥疶his past year鈥痵aw鈥痶he effects of the pandemic鈥痠mpact鈥痬any operators鈥痺ho were鈥痳eporting鈥痟eavy messaging traffic on鈥痑鈥痳egular basis across the world,鈥痑s鈥痓usinesses moved to a digital model鈥痑lmost overnight.鈥疉2P has never been more important to鈥痶his cohort for鈥痵ustainability.鈥�鈥疶ogether with Anam, we will continue to鈥痯rovide even more鈥痵upport鈥痶o鈥痗arriers鈥痶o鈥痚nsure鈥痺e secure messages and help them bring more value鈥痶o鈥痶heir sector and to鈥痚nd users.鈥疘 look forward to鈥痡oint鈥痜uture success.鈥濃��

The transaction was鈥痑dvised on鈥痓y鈥疢orrison & Foerster,鈥疎rnst & Young,鈥疍eloitte M&A & Tax Teams Ireland鈥痑nd Eversheds Ireland.鈥�鈥�

About Infobip鈥�

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip鈥檚 omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.鈥�鈥�

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and 鈥榯hings鈥� in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kuti膰, Roberto Kuti膰 and Izabel Jeleni膰.鈥�